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“If we could get your subconscious mind to agree with your conscious mind about being happy, that’s when your positive thoughts work.” — Dr. Bruce Lipton

Your life is a reflection of your beliefs. Your beliefs affect and influence every area of your life.

According to neuroscience, the mind can be separated into two categories – the conscious mind and the subconscious mind. These two have different characteristics and distinct functions. The subconscious mind, making up about 95%, is responsible for involuntary actions, stored emotions, beliefs, habitual behaviors and attitudes. It is always in the present, the NOW! Communication with the subconscious mind requires clear, direct and literal information. The conscious mind, on the other hand, is critical, and is responsible for reasoning, logic and voluntary movements. It makes up approximately 5% and processes information in abstract ways.



Only 5% of our consciousness is accessible to us on a daily basis, whereas 95% , the subconscious, is not.

If your conscious mind wants to go in a particular direction and your subconscious mind in another direction, it is clear in which direction you will be steered to. This is why you are not where you’d like to be despite your efforts, abilities and opportunities.

The conscious mind processes 40 bits of information per second, whereas the subconscious mind processes 40 million bits of information per second, as Dr. Bruce Lipton’s research shows. Keeping this difference in mind, it becomes evident that volumes of unfiltered information are stored in the subconscious mind.

Research results in the fields of epigenetics and developmental biology have shown that a child, until the age of seven, has stored everything s/he has experienced, seen, heard and learned in his/her subconscious mind or “hard drive”, with little or no filtering. This stored information is what constitutes the subconscious belief system. Later in life, challenges are addressed based on what has been programmed in this subconscious belief system in those early years. It can be seen as the auto-pilot of our being.

These thoughts, beliefs and ultimately actions, trigger dominance to either the left or right side of the brain. Considerable amount of research in the area of brain dominance has shown “that each hemisphere of the cerebral cortex tends to specialize in and preside over different functions, process different kinds of information, and deal with different kinds of problems.”

Summarized, the left hemisphere is responsible for the rational whereas the right hemisphere is responsible for intuition. Below are characteristics pertaining to either the left or right hemisphere:

Left Hemisphere

Right Hemisphere

Preferences, that are a byproduct of our “programming” or conditioning, are dominant to either side. It is only when both hemispheres are coherent to one another that change can occur and reduces stress which in turn allows problem solving abilities and a heightened state of awareness to take place. It also increases creativity, energy and performance. The coherent state is also referred to as a Whole-Brain state. In this state, potentials exist that otherwise would not be possible. This state can also be reached through meditation as Dr. Jeffery Fanninneuroscientist and researcher, has demonstrated.

With the technique of PSYCH-K®, after Robert Williams, unconscious beliefs are reprogrammed by means of balancing the two hemispheres, creating a whole-brain state, and integrating it into the subconscious mind. It is a highly effective and quick process to liberate oneself from limiting beliefs.

Superconscious Mind

Conscious Mind

Subconscious Mind